Selected Work
A selection of campaign, platform, and interactive work spanning entertainment, technology, and games.
Apple
Explore Apple workProfessional credits
App Store Marketing & Video Campaigns: Spearheaded end-to-end video content production for the Today tab. Managed multi-department post-production workflows across Design and Editorial, owned asset tracking pipelines, and led production operations for high-visibility platform deliverables.
Blizzard
Explore Blizzard workProfessional credits
Diablo IV Global Launch Campaign: Directed the end-to-end physical and digital asset pipelines for massive multi-market rollouts. Coordinated production vendors and creative services to deliver high-tier key art, out-of-home (OOH) billboards, retail merchandise, and regional print adaptations.
Also: Diablo IV Starter Guide (print) and launch bus banners.
Riot Games
Explore Riot Games workProfessional credits
VALORANT Console & Mobile Campaigns: Managed cross-functional asset pipelines and global agency partners for multi-channel launch content. Owned production and vendor bids for high-impact YouTube paid media spots, influencer campaigns, and developer interviews while maintaining strict regional approvals.
End cards for Amazon and Sony placements.
Super League Enterprises
Explore Super League Enterprises workProfessional credits
Roblox and metaverse experiences, campaign worlds, and emotes.
About
Producing the work behind the screen.
Cherie LeMasters is a Los Angeles–based creative producer working across entertainment, technology, and games. Her experience includes work at Apple, Blizzard, Riot Games, and Super League, spanning editorial video, launch campaigns, and interactive experiences. She brings creative judgment and hands-on production leadership to complex projects, guiding teams from planning through delivery.
Capabilities
- 01Creative production
- 02Campaign and content production
- 03Post-production management
- 04Interactive production
- 05Team and vendor coordination